PPC, or Pay-Per-Click, is a method of web marketing in which payers provide their advertisements based on how frequently each ad will be clicked when visitors see the advert. Essentially, it is buying site visits as opposed to trying to “earn” visits in organic way with search engine optimisation (SEO). PPC can be closely identified with search advertising (such as Google Ads), but its presence is not only felt across search advertising, display ads, and social advertising, but shopping destinations as well.
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