What is web designing & development

Website design and development is the process of creating and building websites that are both visually appealing and functional. Website design focuses on the layout, color scheme, fonts, images, and overall user experience (UX), ensuring the site is attractive and easy to navigate. Website development involves coding the design into a working site using programming languages like HTML, CSS, JavaScript, and back-end tools like PHP or databases. It also includes integrating features such as forms, e-commerce, and content management systems. Together, design and development ensure a website looks good, performs well, and delivers a smooth experience for users.

How PPC Works

In the usual PPC campaign, the advertiser bids on terms that he predicts his target crowd will search using search engines in order to seek related goods or services. Once a user has searched for this term, a live auction happens. If an advertiser’s offer and ad value are sufficiently qualified, the advertisement is shown up front on the search results page.

The user pays only once he has clicked the advertisement—thus the term pay-per-click.